LABEL DESIGN - UNLEASHED
CREATIVE DIRECTION x3D x MOTION
CLIENT:
OUTSIDER
PASSING FANCIES
OUTSIDER
Passing Fancies came to me via Outsider Studio with flat label artwork that they had designed and a can photo.
That was it.
No 3D assets, no model, no environment brief.
I built the mini cans from scratch, wrapped the labels, then took it somewhere the photography never could. Liquid sims, condensation, agave drips, splashes, multiple SKUs, multiple environments.
Full product visualisation from a JPEG and a brief.
This is what a can looks like when you stop shooting it and start building it.
