OUTSIDER LABEL DESIGN VISUALS
CREATIVE DIRECTION x3D x MOTION
CLIENT:
OUTSIDER
PASSING FANCIES
OUTSIDER
Passing Fancies came to me via Outsider Studio with flat label artwork that they had designed and a can photo.
That was it.
No 3D assets, no model, no environment brief.
I built the cans from scratch, wrapped the labels, then took it somewhere the photography never could. Liquid sims, condensation, agave drips, splashes, multiple SKUs, multiple environments.
Full product visualisation from a JPEG and a brief.
This is what a can looks like when you stop shooting it and start building it.
