EXPLOSIVE ACCELERATION
3D x MOTION x ART DIRECTION
I worked with Lovellsoccer last year on a launch for the Adidas Crazyrush pack and Lovellrugby on the launch of the Adidas Adizero RS15 Pro so when they reached out again to collaborate on a piece for the Adidas F50 I was keen to get stuck in.
Initially I was brought in solely to focus on the 3D part of the project but as I got started I soon realised that to fully create something that was going to work I'd need at least a rough edit in place so I put an edit together which went all the way to final cut.
The biggest part of the job was 3D scanning the boots, luckily I've had plenty of practice in this process and always like to make adjustments to refine my workflow. This goes for all areas of my work, shading, lighting and rendering. Always forward!